Here’s why the post-truth era can’t extend to marketing

There’s no Trade Practices Act for politics. And that’s a shame. We now live, or so we’re told, in an era of “post-truth politics”: A time when politicians can literally say anything and, if they’re called out on it, are not only unrepentant but go on to repeat the lie as if it were the truth. We’ve seen it in the US election with repeated claims by Donald Trump — who among o ...Read the full article