How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

The nonprofit Clearwater Marine Aquarium in Florida specializes in the rescue and rehabilitation of sick or injured marine life. Not so long ago, the aquarium's own financial health was poor, and the organization was dangerously close to shutting its doors. But then, a wounded dolphin changed everything.Read the full article