Mathew Sweezey of Salesforce Shares 6 Ways to Improve the Value of Your Email #CMWorld

by Ashley Zeckman
Today’s customers are busy, savvy and frustrated. But why? They’ve taken on too much and are looking for ways to improve their own efficiency, old email marketing tricks no longer have an impact and they’re tired of receiving pitch after pitch that doesn’t add value. However, email marketing is just as important (and effective) now as it has ever been, especially when it’s in ...Read the full article