Sizmek hopes to redefine DCOs with its newest creative tool

Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of the company’s DCO, which i ...Read the full article