Want to Build a Strong Brand? Get Messaging Right. Here's How...

Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline, and graphic identity. Yet many companies—especially the bootstrapped kind—don't know they need it. They don't see when their startup messaging is past its sell-by date, or they throw up their hands when a relatively fresh platform isn't working.Read the full article