With new finance site, About.com targets the ‘adulting’ generation

by Lucia Moses
There’s no shortage of sites catering to people who have lots of money and want advice on how to spend it. So with a new personal finance site, About.com is going for the “adulting” market. Half the audience that comes to About.com for financial-related articles are aged 18-34 and skew female. So with its new vertical, The Balance, it’s aiming at young adults making big financ ...Read the full article