XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies

Pokémon Go set the location data and marketing communities ablaze over the summer, making headlines left and right as millions of users downloaded and started playing the game, handing over their mobile location data in the process. The game got mobile application users out of their homes and into the streets, walking around to catch Pokémon and even strolling into local stor ...Read the full article