Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals.Read the full article