If Women Rule Social, Why Don’t We Make Content for Them?

It’s no secret that women rule the world of social media—especially the famous ones— so why do marketers pretend that their social content need only appeal to men to succeed? While women are generally more active than men on social media, the split is even more defined on Instagram (the second-most-popular social channel in the U.S., after Facebook) where women will make up 58.Read the full article