What Buyers Are Looking For In Your Inbound Marketing Content

by John Beveridge
There's good news for you content marketers out there - the Demand Gen Report’s 2016 Content Preferences Survey found that 51% of B2B buyers are relying more on content to research their buying options than they did last year. Interestingly enough, while B2B buyers are relying more on content for pre-purchase research, 73% said they had less time to spend consuming content than ...Read the full article