Why ‘see-now-buy-now’ is a behind-the-scenes headache

Fashion brands from Burberry to Rebecca Minkoff have dreamt up a new consumer-driven vision for the fashion show: The clothes they send down the runways will go on sale as consumers are seeing them for the first time, rather than at a six-month delay. This see-now-buy-now model has been top of mind in the fashion industry since Feb ...Read the full article