6 secrets of digital storytelling

by Peter Minnium
Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with deeper meaning. This hardwiring helps our brain understand, contextualize and retain details about the world around us. For that reason alone, it is only logical that good stories can also function as potent strategic business tools — ways and ...Read the full article