Five tips from a personal care industry CEO for setting (and getting approval for) your marketing budget

by Daniel Burstein
When we ask marketers about their biggest challenges, budget issues are usually at or near the top. Ecommerce marketers say size of marketing budget is the biggest challenge to their companies’ ecommerce operations. B2B marketers say lack of resources in staffing, budgeting or time are the biggest barrier to overcoming their top challenges. Everybody is challenged by the budget in some way.Read the full article