Inside Pepsi’s new music program with MTV, iHeartRadio and Shazam

Pepsi’s music interests are going beyond TV commercials and sponsoring music concerts and festivals. Last week, the company launched “The Sound Drop,” a music-based video series and artist-discovery program with media partners including MTV, iHeartMedia and Shazam. The goal of the program is to spotlight and support musicians that are about to break through to the mainstream — ...Read the full article

The Sound Drop: Lukas Graham w. Devvon Terrell | Pepsi

Copenhagen's a long way from Madison Square Garden, but Lukas Graham's music brought him to the iconic arena with a VMA nomination. Learn more about what makes him so special in this episode of The Sound Drop. Subscribe: Connect With Pepsi:

Lukas Graham – Mama Said (Devvon Terrell remix)

This video was made in partnership with Pepsi. Go to for an extended look at how this video was created from Lukas Graham's inspirations and subscribe to Pepsi’s YouTube channel to find your new music obsession with The Sound Drop. THE RENAISSANCE' IS AVAILABLE ON iTUNES GOOGLE PLAY DEVVON TERRELL SnapChat: DevvonTerrell MANAGEMENT: RYAN "THE R" MATTHEWS THE R MUSIC GROUP