‘It’s sad it’s come to this’: Confessions of an agency CMO on diversity quotas

by Shareen Pathak
Brands like General Mills and HP are both exhorting agencies to improve diversity numbers — by leveraging client dollars. In the past week, General Mills told Advertising Age that it now requires agencies competing for its business to meet quotas: 50 percent of the creative department must be female, while 20 percent must be people of color.Read the full article