What Are Single, Confirmed, and Double Opt-In?

by Douglas Karr
Regardless of what type of marketing messaging you’re doing, you’ll need to provide a methodology for the subscriber to opt-in to those messages. Most countries and trade policies enforce some kind of anti-spam regulations, so recording the sources and activities of behaviors is critical. Here are the methodologies: Single Opt-In – This is the typical method for email and t ...Read the full article