‘Who doesn’t like cute?’: Popular pets spawn a cottage industry of animal influencer agencies

by Tanya Dua
Digital and experiential agencies are old news. Pet influencer agencies are where it’s at right meow. When Kyla Brennan launched influencer network HelloSociety in 2012, she would only get a handful of requests from brands looking for pets to star in their social campaigns. Today, she fields anywhere between 30 and 50 requests a month, for pet social influencers like Esther th ...Read the full article