Why You Should Ditch Your Goal of a 360-Degree Customer View

Twelve years ago, Gartner wrote about the benefits of a unified data set, which included cost reduction, the ability to handle risk, a revenue and profitability upside, and a better customer experience. In 2016, the promised outcomes remain unchanged—apparently along with anyone's ability to create a 360-degree customer view Here's the dirty little secret of customer data an ...Read the full article