4 fashion brands that are getting creative with shoppable video

Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.” More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too.Read the full article

Mission Impeccable

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