Bottoms Up: One exec’s quest to turn down the bro in beer marketing

by Shareen Pathak
This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit In 2009, Britt Dougherty was reviewing ads for MillerCoors along with its agency.Read the full article

Coors Light - Mud Run

Where some see obstacles, we see opportunities. We are the Coors Brewing Company, and our mountain is brewing the world’s most refreshing beer. What’s yours? Whatever your mountain. Climb on.