In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2

by David Cohen
Facebook announced the launch of Messenger Platform v1.2, containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. The other major feature launch is the ability for brands to use News Feed ads on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.Read the full article