MarketingSherpa Awards 2017: Customer-focused campaigns drive significant conversions

MarketingSherpa has always been about customer-first marketing. Those are the stories we love to tell, and the marketers we love to talk to. That’s why, in this year’s judging process, we made customer focus a pass/fail criteria. It has always been more heavily weighted than other aspects, but we still considered and discussed submissions that were lacking in, or ignored ho ...Read the full article