Mobile Apps Advertising Dominates in Asia-Pacific Countries

by Michael Levanduski A new study from Opera Mediaworks has looked at where mobile advertising money is being spent in the Asia-Pacific countries (APAC), and perhaps more than anywhere else in the world, app ads are dominating general mobile ads. In two of the most significant countries in the region, Singapore and Thailand, in-app ad spend is more than 13 times greater than normal mobile web advertising.Read the full article