Which Marketing Channels Have the Best ROI Measurability?

Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown. The report was based on data from a survey of more than 300 senior leaders of brands, agencies, and media companies. Online ads are seen as having the third-easiest ROI measurability after email and search.Read the full article