Why Bad Jingles Make Good Marketing

I work for a nonprofit car donation program called Kars4Kids, which funds educational initiatives for children. We have a jingle people love to hate. And we know that because they complain about it on Facebook every day. People post comments like: “I’ll give you ten cars, twenty cars, if only you’ll take that damn jingle off the air. It is literally making my ears bleed.Read the full article

The Kars4Kids puppets respond to @GloriaFallon123

@GloriaFallon123 Tweeted "My twins are trying to see who can sing the "1-877-KARS-4-KIDS" jingle the loudest, in case you wanted to see where my day is going" Seeing as her brother is Jimmy Fallon, we believe we have someone else to blame.

  • What Killed the Jingle?

    theatlantic.com - 26 readers - Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

  • Best-Ever Advertising Jingles

    forbes.com - 6 readers - Catchy tunes have helped Coca-Cola, McDonald's and other brands stand out.