3 Newsjacking Fails We Can All Learn From

When a brand newsjacks a trending story well, it truly is a thing of beauty. I make no qualms about citing the famous Oreo tweet that they designed, created and published just 10 minutes into the unexpected blackout during the 2013 Super Bowl. I mean, wow – just look at that for a tweet. The whole of Twitter was losing its mind over an unprecedented blackout at the Greates ...Read the full article