Content Marketing World: Journalists vs. Marketers

by Joe Lazauskas
Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend.Read the full article

Contently’s Editor-in-Chief, Joe Lazauskas On Journalism and Content Marketing

Joe is the editor-in-chief of Contently and The Content Strategist, which Digiday named a 2015 finalist for Best New Publisher and The Drum named the Best B2B Content Marketing of 2015. We asked him about the difference between how marketers and journalists approach content marketing.