The genius of easy-click emails

by Jason Warnock
Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with flight cancellations and an alternate booking with WestJet, I checked my inbox and discovered an email from Expedia asking me to rate my experience. The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” ...Read the full article