What Coca-Cola has learned from publishers

In 2013, Coca-Cola took a risk: It replaced its corporate website with “Journey,” a site dedicated solely to storytelling and reporting in Coca-Cola’s positive, bubbly brand voice, staffed by a team of brand journalists. At the Digiday Content Marketing Summit in August, Coca-Cola’s global group director for digital communications and social media, Doug Busk, shared what the ...Read the full article