What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

The sudden knock of a CEO at the door worries every CMO. The CEO walks in and says the company is trending on social media because a recent campaign received a high amount of "likes." Due to that rise in popularity, the CEO requests information on how the like are affecting sales leads. "Get this to me first thing in the morning," the CEO adds and leaves.Read the full article