With Apple’s new iMessage store, brands from Burger King to Betty Boop want in on your texts

by Tanya Dua
One of Burger King’s stickers Today Apple will be rolling out its iOS 10 update, and, with it, comes a shot across Facebook’s bow: Apple will be opening a dedicated app store for iMessage, its messaging service. Apple has not revealed plans for chatbots, but its iMessage store will have virtual stickers and new animated features. And brands smell an opportunity: Disney, Burger King, Mario Bros.Read the full article