AdWords Extends Timeline for Transition to Expanded Text Ads

by Mark Irvine
Google knew they were making news when they announced Expanded Text Ads at their annual performance summit in May. The standard ad format of 25/35/35 characters had been the norm since AdWords was introduced in 2000. The change to the SERP with ETAs is a BIG one (quite literally – ETAs are 50% larger than the traditional ad format) and may be the largest change to AdWords in 16 ...Read the full article