Better Targeting with Display Ad Remarketing

by Jeff B. Copeland
You know you need search ads to pull customers to your website, but that’s just half the customer chase. You also should pull them back after they visit your site for a second shot at their business. That’s called “remarketing”. Google, Bing and many ad agencies and networks offer the service, pushing display (image) or text ads at potential customers wherever they roam on the web.Read the full article