Connection Steps that Lead to Customers

by Sonia Simone
Once upon a time, there used to be a division in how people saw the web. (Way back in 2009, I wrote a blog post about this, calling the two points of view “the cool kids” and “the internet marketers.”) That division drew a line between online communication that intended to connect and online communication that intended to persuade. And that distinction was, of course, completely bogus.Read the full article