Disruptive Marketing Lessons From the Trojan Horse

You have been trying for years to implement a new competitive strategy, but you've only managed to nibble around the edges. Suddenly, you get an insight: Instead of approaching the market directly, you try an indirect plan of attack by offering something as bait to bring customers to you. Lured by your offer, the customers come. And they stay. Your new approach leads to success.Read the full article