Generation M: Brands tap Muslim influencers to access a giant demographic

When Nabiila Bee first saw fellow YouTuber Amena Kin on an advertisement for L’Oréal’s True Match foundation, she — like many other Muslim women — was over the moon. “I personally think it’s so amazing they are using Hijabi girls. When I first started out six years ago, I never thought this would happen,” she said.Read the full article

H&M Close the Loop – Sustainable fashion through recycled clothes

Join H&M on a mission to create more sustainable fashion. Recycle your clothes, jeans and fabrics of any sort in any one of our stores — together we can close the loop. Go to to find out more.


Hello lovelies! I'm SOOO excited and proud to present 'My Foundation Story' for the L'oreal True Match Foundation (my shade is 4W). I'm thrilled to be a part of the #YoursTruly campaign, which L'oreal have launched to celebrate and embrace diversity - yes, please ;) They've launched 23 shades of True Match foundation, which matches 98% of UK skin tones. In this campaign, my story is one of 23 shared by men and women of beautifully diverse skin shades. Because we are ALL worth it. Share YOUR True Match shade below! For more info, check out the L'oreal website: Or the L'oreal YouTube page: The Hoojab I'm wearing in this video is the Glam Nude: #yourstruly Amena x -- My Hoojab store: My Makeup store: My False Lashes store: Find me on: Snapchat: amena_official Instagram: Facebook: Twitter: My Blog: What is a Hoojab?: Tutorial for how I usually wrap my Hoojab: Check out my other GRWM videos to see a demo of how I wrap my Hoojab! Where to buy my Hoojabs: A bit about me: Hi there, I'm Amena! On my channel you'll find videos on Beauty, Lifestyle and Fashion! Being a mum, an entrepreneur and art-lover, I film about some of the things I'm passionate about. Subscribe to me: I upload NEW VIDEOS every Wednesday and Saturday! For all business enquiries, email: For Pearl Daisy order related enquiries only: If you want to send me a letter: FAO: Amena Pearl Daisy Ltd PO Box 9872 LE5 9FX UK I'm grateful for the wonderful support I've received from viewers. Whilst I hugely appreciate the gifts that you send, it would mean even more if you would donate to a charity on my behalf and write me a letter instead! Nothing beats a handwritten note ;o) - Amena --- Royalty Free Music by Sound Effects by --- FTC: Every video of mine is sponsored by one or more of my own companies and/or other brands that I work with. It's my job, and I'm very grateful for it. All opinions are honest and my own - my regular viewing lovelies know this! x

YouTube Music – Afsa’s Theme

Download free for Android or iOS: Android: iOS: Music is a common language. It exposes us to new ideas and helps us navigate new cultures. Music isn’t just what we listen to. It’s who we are. Song: Alphabet Aerobics - Blackalicious


THE MOST BEAUTIFUL LIPSTICK IN THE WORLD BUT LIKE OMG! Product mentioned: Write to me :) SUITE 335 MAILBOXES ETC 176 STATION ROAD HARROW UNITED KINGDOM HA1 2RH • Follow me on social media • Snapchat: Dinatokio ----------------------------------------­­­­­­­----------------------------------­-­-­-­- • Business email • ----------------------------------------­­­­­­­----------------------------------­-­-­-­-