Google announces two mobile-first product innovations at DMEXCO

by Christopher Ratcliff
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016. The first announcement centred on event-based optimization in Universal App Campaigns app ads, and the other around YouTube’s ‘TrueView’ service. Universal App Campaigns Google announced this morning that its app ads have now driven 3 billion installs for developers.Read the full article