Google introduces TrueView for Action ads on YouTube

by Ginny Marvin
Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal such as “Book now,” “Get a quote,” or “Learn more” like the Mazda example from Google below.Read the full article