Google Unveils Revamped Universal App Campaigns, YouTube TrueView for Action

by David Cohen
Google used the dmexco conference in Cologne, Germany, Wednesday morning to announce a revamped version of its Universal App Campaigns, as well as the new TrueView for Action YouTube campaign type. Senior vice president of ads and commerce Sridhar Ramaswamy announced “the next generation” of Universal App Campaigns at dmexco, saying that they are available globally to all adve ...Read the full article