Google updates Universal App Campaign targeting, touts 3 billion app installs from ads

by Ginny Marvin
A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted to “help you find the customers that matter most to you, based on your d ...Read the full article