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adage.com - 25 readers, 1634 Tweets - Google reports 56% of digital ads are never seen.
forbes.com - 11 readers - VideoThe hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen t...
businessinsider.com - 8 readers - Ad-block software usage may be more common than...