‘It’s ugly’: Publishers offer scathing assessments of AdBlock Plus ad exchange idea

Ad blocking company AdBlock Plus caused waves this week, announcing plans to start selling ads itself through an ad exchange — only to have announced partners Google and AppNexus declare they want no part of it. The news was timed to coincide with Dmexco, the biggest global at tech event in Cologne, where the media world comes together each fall.Read the full article