New Snapchat Targeting Options: Snap Audience Match, Snapchat Lifestyle Categories, Lookalikes

by David Cohen
Snapchat is looking to boost its advertisers’ ad-targeting efforts with the launch of three new features: Snap Audience Match, Snapchat Lifestyle Categories and Lookalikes. Mike Shields of The Wall Street Journal reported the details of the three new features. Snap Audience Match allows brands to anonymously match data from their existing lists of email address and mobile ...Read the full article