The stat-backed holiday advertising tips to know for 2016

by Andrew Waber
For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something I helped study as part of Nanigans’ latest holiday e-commerce advertising report (email regis ...Read the full article