Why pop-up stores keep popping up

by Shareen Pathak
This week, Business Insider reported that Amazon would open dozens of pop-ups across U.S. shopping malls over the next year. These storefronts would act as a way to showcase tech products like the Echo speakers. In a job post hiring for these stores, the company said that pop-up stores have “emerged from the test phase with a goal to expand and grow.Read the full article