3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin

by Joe Lazauskas
By the late ’90s, not everything was awesome at Lego. After a string of product launches that deviated from its core product, Lego was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to bec ...Read the full article