6 quick steps to jump-start your influencer marketing program

First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.” Whose thoughts are being led? Are we saying that person leads a thought? Could an inanimate object, like a painting or brick be a “thought leader” if it provokes a new and exciting thought? Influencers are your friends.Read the full article