How Business Insider attracted 230,000 Line followers in two weeks

Business Insider landed on Japanese messaging app Line two weeks ago. Since then, it has grown its following to nearly 230,000, amassing 35,000 followers in the first 24 hours. According to BI, Line said this was the most successful publisher launch on the platform: Earlier this summer, The Financial Times got to 26,000 in its first day; for Time, it was 25,000 in 24 hours.Read the full article