Instagram Tweaking Call-to-Action Button, Video Link Ads

by David Cohen
Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing the attention of users, adding that since ...Read the full article