LaCroix gets a brand boost from fan site

by Shareen Pathak
With an array of flavors including blackberry cucumber and pineapple cherry, sparkling water brand LaCroix is this year’s fizzy hipster drink of choice.Now it’s a new fan site that lets users “create” their own LaCroix flavor., which is not affiliated with the brand, invites users to type in the name of a flavor they want to create and then design custom cans for it.Read the full article